A corporate logo must do more than present a memorable graphic identity for a company. We believe that a logo should also make a statement about the way a company conducts its business. It's the visual communication of a company's "brand" - its promise to perform in a specific way.

That's why we've chosen "Murphy" the greyhound as our graphic mascot. Murphy possesses an unusually inquisitive nature, a highly creative way of viewing the world. And, of course, he epitomizes speed, agility and a single-minded determination to "win." Those traits are essential components in the way Seamonds & Company approaches public relations on behalf of its clients.

Combine this attitude with the greyhound's classical elegance and sophisticated refinement -- the cognoscenti of things canine know that the greyhound appeals to people with discriminating taste! Seamonds & Company believes in the value of classical marketing principles as the basis for developing communications strategies that produce a competitive advantage. In our book, "winning" programs are those that help clients achieve their business goals, not just their communications objectives.

Strategy grounded in established precepts. Dedication to "winning" for our clients. Agility in responding to lightning-fast changes in today's business world. We believe that these qualities are the keys to success in the world of public relations. No wonder "Murphy" represents the approach that separates Seamonds & Company and our clients from the competition.